Analyzing advertisements

Elizabeth has taught elementary and middle school special education, and has a master's degree in reading education. Log in or sign up to add this lesson to a Custom Course. Log in or Sign up. Have you ever watched a commercial and immediately thought, 'I have to have that'?
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How to Analyze an Advertisement

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Analyzing Advertising | Discover Media Literacy

Analysing print advertisements is an essential part of of studying language and mass communication. Structure matters. If you are creating a print advertisement for a billboard, tunnel or magazine, an understanding of space and format is essential. Audiences only have a few seconds to digest the message of an advertisement, so advertisers must be effective in conveying it. There are certain structural elements that audiences expect to see when reading an advertisement. These are best depicted in Figure 2.
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English Language & Literature Support Site

No certificate. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. The first unit in this course will provide an introduction to media literacy and give you an opportunity to evaluate your own media literacy level. In unit 2, you will learn how to identify facts versus opinions in the media.
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Last Updated: March 13, References. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been viewed 41, times. Learn more
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